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There is a quiet difference between businesses that chase opportunities and businesses that care about relationships. Rainbow Food has never believed that success is measured by the number of tonnes sold or the speed at which markets are conquered. Those things matter of course, but they have never been our purpose. Our philosophy has always been about building trust.
Our roots reach deep into Italy, where food always has been more than nourishment. It is where culture is passed from one generation to the next. Where craftsmanship is shaped by patience and the understanding that the finest things in life cannot be hurried. A philosophy that still defines everything we do today.
As part of the Geris Food Group, Rainbow Food has grown into an international organisation with customers throughout Europe and beyond.
Some partnerships begin with a business plan. Ours began with mutual respect. When Alberto Aiani and Ziad Geris first met, neither of them imagined that their professional relationship would one day become the foundation of Rainbow Food.
Alberto Aiani grew up surrounded by Italian dairy traditions, spending a lifetime building relationships with producers throughout Italy. His knowledge was never learned from textbooks alone, but gathered through countless conversations, shared meals and decades of experience inside one of the world’s most respected cheese cultures. Ziad Geris – who embraces La Dolce Vita - belongs to another generation. As an entrepreneur with an international outlook, he has a remarkable instinct for people and the ambition to build organisations that outlive short-term market trends.
BLUE magazine is a collection of stories from the Geris Food Group. In it, we take you into the lives of our partners, customers, employees, and stories. A story that connects all entities.
Read the full interview with Mr. Aiani, where he tells you about the charm of Italian cheeses and partnerships between Geris and Rainbow.
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If you ask what Rainbow Food exactly does, the simplest answer would be that we source and process premium Italian cheeses. It would however would also be the least complete answer, because what we truly do is connecting people.
We connect Italian producers who have perfected their craft over generations with customers who understand the value of authenticity. So let’s say that we connect tradition with innovation. And authentic craftsmanship with technology, and therewith Italy with the rest of the world. Sourcing the finest Italian cheeses, transformed into tailor-made dairy solutions for foodservice, retail and industry. From cutting and wrapping, to grating, processing and packaging. Every step in our process is driven by precision, quality and consistency.